It’s that time of year again.
As the new football season approaches, clubs are unveiling their fresh kits for the campaign, with some designs even debuting at the Club World Cup.
BBC Sport has compiled a selection of some of the most striking kits released thus far.
Cast your vote for your favorites at the bottom of the page.
St. Pauli Reintroduces Classic Stripes
German club St. Pauli revisits its heritage with the return of a classic striped design. The team last sported vertical stripes on their home shirts during the 2011-12 season.
Palmeiras Honors History as Club World Champions
Palmeiras’ new home shirt for the Club World Cup pays tribute to the Brazilian club’s 1951 Copa Rio triumph, a precursor to the current competition. The baroque design incorporates a leaf motif, evoking the trophy. BBC Sport finds it strikingly baroque.
Port Vale Unveils Stunning Anniversary Kit
Puma has crafted a truly valiant effort with Port Vale’s 150th-anniversary kit. Its simplicity draws inspiration from the 1953-54 team, which won the Third Division North and reached the FA Cup semi-finals.
The modern crest is replaced with the letters ‘PVFC’ in gold stitching.
Nuremberg Creates Instant Classic for Anniversary
German club Nuremberg has released a striking anniversary kit, celebrating 125 years since its founding. The slightly maroon red with gold trim evokes a vintage aesthetic.
Porto’s Third Kit: Detail is Key
Sometimes, it’s the small details that make the difference. The motif printed on the inside of the collar elevates Porto’s third kit. The crystal-blue motif across the badge and sponsor, against a crisp, off-white base, brings to mind clear waters lapping against the city’s beaches.
Cadiz’s New Kit: An Underground Hit?
Spanish club Cadiz has released a low-key yet striking home kit, featuring a repeating embossed pattern across the traditional yellow base.
Marseille’s Shirt Full of History
Marseille’s home kit utilizes the club’s iconic color palette, with images of past club badges embossed across the shirt.
Mamelodi Sundowns: A Shirt That Looks Like Summer
South African team Mamelodi Sundowns bring golden-hour energy to the Club World Cup with this hazy design.
Cambridge United Undergoes Rebrand with New Kit
Cambridge United has undergone a rebrand with a new club crest and a home kit reminiscent of the mid-70s when they were crowned Division 4 champions. The thick, vertical stripes on this jersey are particularly satisfying.
Rangers’ Kit: Timeless Design
Rangers’ home kit this season evokes the one worn by the likes of Derek Johnstone, Sandy Jardine, and Alex MacDonald between 1978-82.
Malaga Releases Noughties Throwback
Malaga’s new home kit pays tribute to their iconic 2009-10 shirts, featuring sky-blue stripes complemented by a darker, ‘surf the web’ blue.
Borussia Dortmund’s Honeycomb-Inspired Shirt is Extra Sweet
Borussia Dortmund has created a buzz at the Club World Cup with their new home kit, designed by KidSuper. The geometric pattern across the chest and arms is based on a honeycomb, sure to resonate with their mascot, Emma the Bee.
Paris Saint-Germain: The New Kings of Europe Look Regal
The classic design created by former club president Daniel Hechter receives a slight update with a geometric pattern, an insouciant nod to the Eiffel Tower.
Real Madrid: A Shimmering Beauty
Is it petrol blue? Either way, Real Madrid is on fire in this year’s shimmery, metallic away jersey.
Olympiakos Releases Greek Classic
This centenary kit was released in March to celebrate 100 years since Olympiakos, the country’s most successful club, was founded. Red and white stripes with a gold trefoil offer simple, stunning elegance.
Al-Hilal: A Shirt Kit Enthusiasts Are Over the Moon About
Saudi Pro League team Al-Hilal’s home kit presents one of the boldest looks at this summer’s Club World Cup, featuring a crescent moon motif across the torso and stripes with a brushstroke effect.
La Bombonera to Rock in Boca Juniors New Kit
Boca Juniors kits are always among the most coveted items for football shirt collectors. This year’s strip commemorates the club’s 120th anniversary, featuring a specially designed crest and the founding date, 1905.
Werder Bremen Third Kit: A Class Act
Werder Bremen’s third kit celebrates 60 years since the German club’s first Bundesliga title. Copper lettering inside the neck reads ‘Deutscher Meister 1965,’ with a tonal image of the team from that campaign. Former players Hans Schulz and Gunter Bernard, who helped Die Grun-Weissen lift the trophy that year, were enlisted for the campaign launch of the kit.
Trabzonspor: A Turkish Delight
Claret and blue is a match made in football heaven, and Super Lig side Trabzonspor exemplifies this pairing.
Chelsea Away Kit: Leaving Fans ‘Hungary’ for More
In 1974, under manager Dave Sexton, Chelsea unveiled an away strip featuring the colors of the Hungarian flag in tribute to Hungary’s famed ‘Magnificent Magyars’ side from two decades prior.
This season’s away strip resurrects that iconic style.
Inter Miami: A Very Unapologetic Kit
The Major League Soccer outfit’s new third kit is neither turquoise nor sky blue. Instead, the club and manufacturer are calling this one ‘semi-blue burst’. In any case, it represents a classic Miami color palette, and the pinstripes add a touch of sophistication.
Burnley: A Kit Fit for a Title Challenge?
Is this not the same as last season’s home kit? Of course not; the stripes on that version were blue. Completely different…
Aston Villa Away Kit: Could Villa Be Dark Horses in the Title Race This Season?
The design on the shoulders of Aston Villa’s away shirt draws inspiration from Birmingham landmark, the Bullring.
Brighton: Blue is the Color
Moises Caicedo looks thoroughly blue as he’s confronted by one of the saddest breakfasts BBC Sport has ever laid eyes on. At least the kit looks nice.
Manchester City: Sash Design for the First Time
Pep Guardiola’s team will be hoping to look more like the footballing outfit we’ve become accustomed to in recent times this season
This is the first time Manchester City have featured a sash on one of their home shirts. However, it’s not a straightforward sash—more of a vapor trail or a motion blur. Cool.
Newcastle: If It Ain’t Broke…
In a changing world, some things remain constant, such as a Newcastle home shirt. It’s black and white (with ice-blue trim this year). What more needs to be said?
Fiorentina: Partying Like It’s 1999
Fiorentina’s new home kit pays homage to the 1999-2000 edition worn by legendary Argentine striker Gabriel Batistuta in his final season with the Italian club. For any Gen Z readers, those items at the model’s feet on the right side of the image are CDs and a boombox, representing how people once consumed music.
Bayern Munich Home Kit: A Stadium Pleaser
Adidas has created a kit resembling the Allianz Arena to commemorate Bayern Munich’s stadium’s 20th anniversary. Veteran midfielder Thomas Muller will wear this kit in his final season with the club, concluding his 25-year tenure with the German champions.
Paris FC Own the Streets With Camouflage Kit
Paris FC may lack a European trophy in their cabinet like their neighbors Paris St-Germain, but they are (paradoxically) making a statement with this camouflage third kit, launched alongside French rapper Ninho.
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