Ofcom, the UK’s media regulator, has suggested that YouTube should prioritize content from channels such as the BBC, ITV, and Channel 4. This recommendation aims to address what Ofcom identifies as a “serious threat” to the nation’s public service broadcasting (PSB).
The regulator highlights that children are spending considerably more time watching YouTube than all public service broadcasters combined. Ofcom warns that “the future of public service media is at risk” if younger audiences do not engage with PSB content.
To counter this trend, Ofcom proposes that broadcasters should “work urgently with YouTube” to ensure their content is “prominent and easy to find.” Furthermore, the watchdog suggests that the government should consider legislation to enforce this.
Ofcom’s report also emphasizes the need for public service broadcasters to enhance their content offerings to attract viewers on platforms like YouTube.
The BBC, ITV, STV, Channel 4, S4C, and Channel 5 are all classified as public service broadcasters (PSBs) in the UK.
According to Ofcom’s report into the future of public service broadcasting, “If children do not turn to PSB content as they get older, the future of PSM (public service media) is at risk.”
Ofcom specifically suggests that YouTube should feature more news and children’s programming from these traditional television channels.
The regulator’s findings indicate that only about 20% of the material viewed on YouTube in the UK is actually produced within the country.
In a statement, Ofcom noted that “Public service media has a long and proud tradition in the UK. It delivers duly impartial and trusted news and original programmes which reflect British culture and bring the country together.”
The statement continued, “But the system is now under serious threat, with audience choice wider than it’s ever been, broadcasters experiencing fundamental financial challenges and structural change in the advertising market.”
“And in this environment, public service broadcasters are finding it much harder to fund the production and distribution of high-quality UK content to all audiences.”
Ofcom has outlined a six-point plan, which also includes a request for the government to consider providing additional funding for specific genres such as news, local news, and children’s content.
The regulator also announced a review of its regulations concerning broadcast TV and radio, acknowledging that much of the current framework is tailored for traditional television.
Ofcom further called for clarity on the future of digital terrestrial television, transmitted via masts and aerials and currently supporting Freeview, particularly regarding its potential phase-out after 2034.
A spokesperson for the Department for Culture, Media and Sport (DCMS) stated, “We welcome Ofcom’s Public Service Media Review and we will now consider its recommendations.”
YouTube has been contacted for comment.
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