Fri. Nov 21st, 2025
Reagan Ad Sparks Collapse of US-Canada Trade Talks: Key Insights

U.S. President Donald Trump has stated that he will immediately halt all trade negotiations with Canada, citing an advertisement featuring his predecessor, Ronald Reagan, stating that tariffs “hurt every American.”

The advertisement, sponsored by the Canadian province of Ontario and released last week, incorporates excerpts from a 1987 address by Reagan focusing on international trade.

Trump has labeled the advertisement “FAKE,” while The Ronald Reagan Foundation has asserted that it “misrepresents” the former president’s address.

Although the one-minute advertisement includes only excerpts from the original five-minute address, it does not alter Reagan’s original wording. However, the advertisement does change the order in which the comments were originally made.

Below are the lines from the advertisement in italics, followed by an explanation of how they appear (indicated in bold) in the original address.

“When someone says, ‘let’s impose tariffs on foreign imports’, it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes, for a short while it works, but only for a short time.”

This is the opening line of the one-minute advertisement. The words have not been altered.

However, Reagan does not speak these lines until approximately halfway through his original address.

The 1987 radio speech – Address to the Nation on Free and Fair Trade – begins with Reagan stating that Japan’s prime minister will visit the White House and that “recent disagreements” on trade will be discussed. Reagan had recently imposed tariffs on some Japanese goods due to a trade agreement dispute.

By the time he reaches the advertisement’s opening line, he has outlined his aversion to tariffs, described the “prosperity and economic development that only free trade can bring,” and stated that high tariff legislation exacerbated the Great Depression.

“Over the long run, such trade barriers hurt every American, worker and consumer.”

In the advertisement, these words immediately follow the first line. Again, Reagan did speak these words.

However, in the original address, the two sentences are not connected. In fact, they are separated by more than a minute of speech, and the “Over the long run..” line actually comes first.

After introducing the Japanese state visit, Reagan begins to explain why he recently introduced the tariffs.

He says in the original speech: “Imposing such tariffs or trade barriers and restrictions of any kind are steps that I am loath to take. And in a moment I’ll mention the sound economic reasons for this: that over the long run such trade barriers hurt every American worker and consumer.

Reagan states that some companies had been “engaging in unfair trade practices” and going against an agreement with the U.S. – and that this was therefore a “special case.”

This sets the tone for the rest of the address, which he dedicates to making clear his commitment to free trade and the dangers of high tariffs.

“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars.”

This is the advertisement’s third line, and again these are Reagan’s words. But again, in the original speech they do not follow straight on from the previous line in the advertisement. There is about one minute separating them in the address.

In the 1987 speech he says this line in the middle of his address while describing what he sees as the consequences of tariffs. He says:

“What eventually occurs is: First, homegrown industries start relying on government protection in the form of high tariffs. They stop competing and stop making the innovative management and technological changes they need to succeed in world markets. And then, while all this is going on, something even worse occurs. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars.”

“Then the worst happens. Markets shrink and collapse, businesses and industries shut down and millions of people lose their jobs.”

Reagan does say this line after the previous one – but the advert cuts out a few sentences separating them.

Here is the full run from one to the next in the original:

“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. The result is more and more tariffs, higher and higher trade barriers, and less and less competition.

“So, soon, because of the prices made artificially high by tariffs that subsidize inefficiency and poor management, people stop buying. Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.”

“Throughout the world, there’s a growing realisation that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition.”

Here, the advert jumps back about a minute – but the words are the same.

In the original, Reagan praises the economic benefits of free trade and continues: “Now, that message of free trade is one I conveyed to Canada’s leaders a few weeks ago, and it was warmly received there. Indeed, throughout the world there’s a growing realisation that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition.”

He then talks about the “sound historical reasons” for this realisation: “For those of us who lived through the Great Depression, the memory of the suffering it caused is deep and searing.”

He says experts believe high tariff legislation passed at that time “greatly deepened the depression and prevented economic recovery”.

“America’s jobs and growth are at stake.”

This is how Reagan ends his speech both in the address and the advert, in relation to tariffs.

The final chunk of his speech is omitted from the ad – in which he says he is determined “to spare the American people the protectionist legislation that destroys prosperity” and criticises opponents in Congress who “want to go for the quick political advantage” and “forget” the millions of jobs involved in trade.

President Trump abruptly ended negotiations over an advert that used Ronald Reagan speaking negatively about tariffs.

For the first time in 32 years, the Toronto Blue Jays are competing in the World Series, and they have Vladimir Guerrero Jr to thank.

The two women began exchanging letters in 1983 through a school project and finally met in Newfoundland this week.

Hart, who was one of five players acquitted earlier this year, is joining the Vegas team on a try-out contract.

The aircraft will operate on flights serving Cornwall and the Channel Islands.