Fri. Jan 30th, 2026
Kids’ Clothing Swap Shop Draws Overwhelming Response

The rapid growth of infants often leaves parents with barely-worn clothing that quickly becomes obsolete. However, one mother is pioneering a solution to this common predicament.

Victoria Greenfield-Coleman, from Eynsham in Oxfordshire, has supported 240 families through the establishment of a children’s clothing swap shop three years ago.

According to Ms. Greenfield-Coleman, the initiative has received an “incredible” response and is focused on “hopefully helping new parents.”

The swap shop convenes at St Leonard’s Church in Eynsham every other month, with the latest event scheduled for Saturday from 9:30 to 12:30 GMT.

These events provide a platform for families to exchange outgrown clothing items for those that better suit their children’s current needs.

Ms. Greenfield-Coleman shared that the concept originated during the lockdown period, prompted by an accumulation of clothing her own son had outgrown.

“Like a lot of new mums, it was just me and my baby in the four walls, and those walls started to get decorated with bags of my baby’s outgrown clothes,” she stated.

“I just thought ‘This is ridiculous, and as soon as Covid is over, I’m going to start something where I can start sharing my baby’s clothes’.”

To date, the swap shop has received over 18,000 donated clothing items, with parents having taken nearly 11,000 of these items for their children’s use.

“People have got so many items that actually, in the end, they just want them out of their homes,” Ms. Greenfield-Coleman noted.

“They’re bringing them to the swap-shop, and the quality of clothing is so beautiful.”

She added, “If we just come together and share resources then nobody needs to be without.”

One parent benefiting from the swap shop described the service as “such a relief,” particularly after finding the costs associated with raising a baby “way more expensive than” anticipated.

Another parent expressed feeling “so lucky” to have experienced “so many great swaps,” emphasizing the significance of knowing donated items are being utilized rather than discarded in landfills.

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