Diageo, the multinational beverage company and owner of Guinness, has announced the immediate departure of its Chief Executive Officer.
In a surprising move for a corporation of its size, Debra Crew has exited her position without a designated successor.
The company has initiated a search for a replacement, with Chief Financial Officer Nik Jhangiani assuming the CEO responsibilities in the interim.
Diageo has experienced a decline in sales over several years, despite the sustained popularity and high demand for its flagship Guinness stout.
According to Diageo, Ms. Crew’s departure was mutually agreed upon, with no further details provided in the official statement.
Sources familiar with the situation suggest the board of directors made the decision for Ms. Crew to leave, a decision she subsequently accepted.
Her departure follows closely on the heels of John Manzoni’s appointment as chairman of the board, though sources indicate no personality clashes influenced the decision.
Instead, it’s been reported that despite Diageo’s sales outperforming the broader market, its share price has lagged, prompting the board to prioritize shareholder returns.
Mr. Manzoni acknowledged Ms. Crew’s leadership during “the challenging aftermath of the global pandemic and the ensuing geopolitical and macroeconomic volatility,” in a public statement.
“I wish her every success in the future,” he added.
Ms. Crew’s tenure, beginning in 2023, saw a decrease in overall sales, despite the continued growth of the Guinness brand.
The stout’s popularity led to supply shortages in some pubs in December of the previous year, following the company’s inability to meet surging consumer demand.
Landlords criticized the company for the supply issues, describing the situation as “a bit of a shambles.” Guinness attributed the shortages to “exceptional consumer demand” in Great Britain.
In the six months leading to the end of last year, net sales of Guinness increased by 13% compared to the same period in 2023, while brands like Ciroc vodka and Captain Morgan’s rum experienced declines of 32% and 21% respectively.
Diageo and other alcoholic beverage companies are also grappling with shifting consumer preferences, as younger demographics opt for reduced alcohol consumption compared to previous generations.
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