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The head of a charity that established a community shop offering groceries at significantly reduced prices compared to supermarkets has stated that the concept’s success has been “a bit nuts.”
Andy Hawthorne, chief executive of The Message Trust, a Christian charity, aims to combat food insecurity by providing access to affordable groceries.
The trust operates a members-only community store in Wythenshawe, Greater Manchester, which sells food donated by supermarkets or surplus items destined for landfill, all at heavily discounted rates.
Speaking to the BBC, Hawthorne noted, “People often walk in this place in despair. We see it in their eyes and their demeanor, and they sniff hope.”
He explained that the idea originated during the coronavirus pandemic when the trust was delivering food to vulnerable individuals.
“We saw desperate need,” Hawthorne stated.
“So, we conceived this dream: let’s start a shop, prevent food from going to landfill, secure numerous donations, and purchase select items.”
“We’ll ensure it’s well-stocked and strive to provide food for families at a fraction of the cost of a supermarket.”
“And it’s gone a bit nuts to be honest.”
The result was the trust’s flagship store in Sharston.
Shopper Beatrice Zulu told the BBC that the shop had been “absolutely amazing” in helping to reduce her bills.
“Especially during times like now after Christmas, when you might think everything’s depleted, coming here with just a fiver allows you to obtain vegetables, fruit, meat, and bread. It’s truly excellent and highly beneficial,” she said.
Hawthorne mentioned that demand has since surged, and the charity now operates 34 similar shops nationwide, serving approximately 100,000 members.
Groceries at the shop cost about 25% less than at regular supermarkets, and the charity also provides “wraparound support” through courses on debt management and mental health.
The food available comprises “perfectly good” stock nearing its sell-by date, donations, and items purchased directly by the charity.
Kathleen Roper, a member of the Sharston shop, added, “What you’d spend £20 on in regular shops, you can get here for £5.”
“So, it makes a massive, massive difference, and it’s always full. Fresh vegetables, especially, are so expensive in the shops, and you simply can’t afford to live.”
“I really can’t afford to live if I shop outside.”
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